This 12th and 13th December, Blossom Première Vision consolidated the growth seen last July by welcoming 1,047 visitors, a 20% increase over December 2017. The number of targeted and very high-quality visitors increased both from France, up 17%, and from abroad, up 35%.
In December as in July, the event is a by-now established and leading event for major French and European luxury and high-end fashion brands seeking exclusivity and exceptional creativity to design their pre-collections. For 2 days, Blossom welcomed visitors from 23 countries, from the most prestigious fashion and luxury houses, who came to seek out and select new product developments and all the latest fabric and colour innovations to build their spring-summer 20 pre-collections. Targeted by the show’s organisers for their highly creative and quality positioning, visitors, up by 20% vs. December 2017, included leading French fashion houses (81.5% of visitors), as well as a large and growing
percentage of leading international brands (18.5%). Following France, Italy had the 2nd largest number of visitors, with attendance up by 50% over December 2017. In 3rd place, visitors from the United Kingdom also increased (+37%), while the countries in 4th and 5th place, Belgium and the Netherlands, remained stable.