Blossom PV welcomed 1,311 visitors

Blossom PV welcomed 1,311 visitors

Last 3 and 4 July at the Carreau du Temple in Paris, Blossom Première Vision amply fulfilled its role as the reference event for the design of precollections, with a 7th edition universally applauded by luxury and creative fashion professionals.

Launched three years ago by the Première Vision group, the show dedicated to materials for pre-collections has solidly emerged as the sector’s key event. This season it welcomed 1,311 visitors come to discover new materials for autumn winter 2020-21, proposed by 119 selected exhibitors – weavers, tanners and accessory makers.

For 2 days, Blossom Première Vision welcomed 1,311 visitors from 30 countries. Coming from the most prestigious fashion and luxury companies, they came to discover and select new product developments and all the latest fabric and colour innovations to build their AW 2020-21 pre-collections. Targeted by the show’s organisers for their high creative and quality positioning, the number of visitors rose by 3.5% vs. July 2018, and brought together leading French fashion houses (81% of visitors), as well as a large number of leading international brands (19%).

Following France, Italy had the 2nd largest number of visitors, with a stable attendance over July 2018. In 3rd place came visitors from the United Kingdom, followed by Belgium, Japan – whose visitor numbers doubled – and Russia.

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