CHIC, another edition successfully completed

CHIC, another edition successfully completed

The spring event of CHIC China International Fashion Fair, Asia’s largest and most important fashion and lifestyle fair from 12 to 14 March, has again successfully completed with 103,722 visitors. The 1,365 national and international exhibitors with 1,453 brands from 16 countries and regions at over 117,200 sqm have presented themselves at the National Exhibition & Convention Center to visitors from all trade channels, including leading department stores, shopping centers, e-Commerce platforms, agents, distributors, multi-brand stores to wholesalers. The talks focused on trend information, cooperation talks and order inquiries.

Chen Dapeng, president of CHIC and China National Garment Association: “The Chinese clothing market is undergoing a process of transformation at all levels, from procurement to production, from retailers to consumers. Digitization plays a key role in all areas, technical developments and AI are revolutionizing the fashion industry and trade, and the success factor for manufacturers and retailers is the indispensable information about the target group of customers. The challenge for all market participants will be to anticipate the changes in the market and to adapt to consumer needs.
We are very pleased that, despite slowed growth in the market, more than 100,000 visitors have used CHIC as a trendsetting business platform for information, for cooperation agreements and order placement underlining the great importance of CHIC for the Chinese fashion industry and fashion retailers. New formats emerge, lifestyle is in demand and synergies are bundled. The young consumer, the economic driving force in the country, is the focus and integrated into all segments of the fair”.

The exhibitors of the international area FASHION JOURNEY from Belgium, Germany, France, Hong Kong, Italy, Korea, Poland, Switzerland, Taiwan, the USA were very positive about their participation
in the fair. Italy presented the largest European group participation. Under the roof of the Italian Trade Agency ITA, the Italian manufacturers presented themselves in a lavishly staged stand design, with an own catwalk area featuring Italian fashion two times per day to special VIP visitors invited by the ITA Shanghai Office and attracting crowds of people outside the pavilion watching the shows. Numerous promisingcooperation talks took place, some exhibitors were able to place orders at the fair, such as Giorgio et Mario and Urbahia from France, Leguano from Germany, or Zhongqiao Resources from Hong Kong, who caused a stir with their color changing T-shirt model and recorded many orders. The organizers of the Korean show-in show PREVIEW in China were very pleased with their participation this year, many of their companies have placed orders and signed cooperation agreements for distribution in China.

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