CHIC Autumn with many surprises

CHIC Autumn with many surprises

CHIC Autumn welcomes around 850 exhibitors – thereof around 400 from 20 foreign nations and regions – at the National Exhibition & Convention Center in Shanghai. The immense consumer market
with over 1.3 billion people is worth to be discovered and to be dealt with. Whilst China is the world’s largest driver of luxury market growths there is growing space to be opened for premium and medium fashion brands from Europe.

The Sustainability Zone is one of the news of this edition: China National Textil and Apparel Council together with China National Garment Association have created this new area entirely dedicated to sustainability. Examples are illustrating successful international companies of various product categories and their concepts of sustainable development. Besides fashion brands such as H&M, Zara, Puma also the food sector with Coca Cola and some other international big companies is represented. Oeko-Tex explains its ecological standards, pre-supplier Lenzing and also the car industry with Tesla will be showing up. From Germany the fashion retail company C&A will give insights into its environmental efforts and the Hohenstein Institute is also going to present their work in this area. Cashmere specialist FTC Cashmere, located in Germany and Switzerland, will also join this area.

CHIC Autumn will be presented at the ground floor of halls 2 and 3, covering 50,000 sqm in total:
Hall 2: FASHION JOURNEY with international participations, URBAN VIEW (menswear), NEW LOOK (womenswear), IMPULSES (young designers), SECRET STARS (fashion accessories), KID’S PARADISE (childrenswear), SHANGHAI BAG Fashion Fair.
Hall 3: HERITAGE (leather/fur/downwear), CHIC YOUNG BLOOD (new generation street styles) and
the ‚shows in the show’ PH VALUE (including body/beachwear) and THE UNIT (including supporting
services in the whole process of design, production, sales).

Around 20 nations will be participating. Among them will be a pavilion from PREVIEW IN CHINA from South Korea. Furthermore, strong and traditional joint participations will be created by France and Italy.

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