Chic, “Made in China has changed”

Chic, “Made in China has changed”

Chic has just come to an end with total of 58,400 visitors were registered, consisting of all sectors of
the trade up to the large shopping centers. The number of visitors is almost the same as in the previous year, although the fair was between important holidays such as Moon Festival and the Golden Week.
“The meaning of” Made in China “has changed! – Chen Dapeng, President Chic Shanghai and Executive Vice President CNGA commented – The focus of the Chinese apparel industry has shifted from quantity to quality, innovation and upgrading are key factors in the competitiveness of fashion brands in response to market changes”.

In this context, the topic of “Sustainability” plays a crucial role. CHIC emphasized its importance by the continuation of the Sustainable Development Zone at CHIC in the context of Li Ning, China’s most famous sportswear brand. Founded and named after Li Ning, the former Olympian and six-time gold medalist in the gymnastics scene, Li Ning impressed with his fashion show, a combination of his recent shows in Paris and New York, which caused quite a sensation there. He is the first apparel manufacturer in China to join the Chemical Control Group as part of the ZDHC (zero discharge of hazardous chemicals).

719 exhibitors with 825 brands from 14 countries and regions presented their new collections SS 2019 and as a new Topic Fast Fashion for the current season. Increasingly, the contact platform CHIC is also used for order placement. Chic Shanghai presented ten clearly structured trade fair segments covering the entire spectrum of fashion (and) lifestyle: URBAN VIEW, NEW LOOK, IMPULSE, FASHION JOURNEY, HERITAGE, SECRET STARS, BAGS & SHOES, CHIC YOUNG BLOOD, SUPERIOR FACTORY and FUTURE LINK.

In addition to the Korean show-in show PREVIEW IN CHINA, which featured over 50 Korean brands at CHIC, the companies and brands from Italy, France, Norway, the UK, Poland, Australia etc. presented themselves in the international FASHION JOURNEY sector. Italy again scored the largest European group participation with 10 brands of men’s and women’s accessories with Collirossi, Giovanni Fabiani, Fabiani, Mychoice, Sara Kent, Primigi Made in Italy, Thierry Rabotin, Tr1, Thierry Rabotin Couture and Tiffi. This shows the importance Italy attaches to exporting to the evergrowing Chinese market and its opportunities. In Chic March 2019 Italy will be represented with the pavilion “La Moda Italiana”, supported by ITA Italian Trade Agency and EMI Ente Moda Italia. Especially the collections of Italian and French exhibitors such as Maison Lener, Urbahia Paris, Giorgio & Mario from France have inspired visitors like vip com or the Yintai Shopping Center, who are looking for a stronger presence of European brands for the March event.

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