CPM, less visitors but more quality

CPM, less visitors but more quality

On 7 September 2018, the largest order platform for the Russian and Eastern European fashion market drew to a close. 21,500 professional visitors from Europe, Russia and the Eurasian Economic Union (EEU) attended the 31st edition of CPM on the Expocentre exhibition grounds in Moscow.

This was a slight decrease in the number of visitors compared to the 30th anniversary edition in February 2018, yet the 31st edition was still a resounding success for the organisers: “Slight fluctuations are normal for the Russian market and not worrying for us. The VAT increase from 1 January 2019 and the new labelling regulations are examples of matters that aren’t only affecting the clothing market. Time and time again, the past has shown us that although such market-specific issues are reflected in waves at CPM, the very stable core of the trade fair is not affected by them. So, in that respect, we are ending this edition on a very positive note,” says Thomas Stenzel, Managing Director of OOO ‘Messe Düsseldorf Moscow’. “On the whole, a positive upward trend can be seen in the Russian textile clothing market. Since last year, the retail sector has once again been reporting a significant increase in turnover of more than 10%. In 2018, this is expected to increase by a number of percentage points compared to the previous year.

The international exhibitors once again appreciated the good working atmosphere and the extremely professional nature of the visitors. They are once again delighted with the outcome of this edition and looking positively to the future.

“There continues to be a strong international focus on the potential of the Russian market. In addition, the Russian retail trade clearly sees itself as responsible for meeting the high demand for Russian labels in combination with foreign ones. The passion for fashion here continues unabated. As a platform with around 1,300 collections by 750 brands from 30 countries in the segments Premium, Accessories & Shoes, Kids, Body & Beach and Eveningwear, CPM is an absolute must-attend event,” continues Thomas Stenzel. “We are continuing on the path to success with our partners and attracting our audience with a concentrated visitor concept and information offers with strong content. All seminars were fully packed out, which was remarkable, especially considering that the RFRF (Russian Fashion Retail Forum) was significantly larger this time. The different countries were also strongly represented. This time, ‘Mode in France’ contributed to the image more strongly than ever before. Reason enough to enter into new agreements with the Expocentre and to look very positively ahead to 2019”.

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