CPM, Russia’s passion for fashion continues unabated

CPM, Russia’s passion for fashion continues unabated

“The starting conditions for the new ordering season – specifically the increases in excise duties and import regulations – weren’t exactly encouraging in the run-up to CPM. But as expected, Russia’s passion for fashion continues unabated. The quality of the visitors was once again extremely high: with packed halls and satisfied exhibitors, CPM remains the No. 1 ordering platform. Leading the way among the European exhibitors, for example, was Spain, which had a significant increase in its number of exhibitors. And of course also Italy, Germany and Turkey, the strong nations at CPM, also impressed retailers with their top sellers. There was also a buoyant mood among Russian brands, which are performing well domestically and going from strength to strength on the export market. All in all, there is a positive atmosphere, which is built on the foundations of stability and continuity. The Russian market has succeeded in retaining its appeal and is constantly reasserting its huge potential” says Thomas Stenzel, Managing Director, OOO Messe Düsseldorf Moscow.

After the four days of the fair, the organisers of CPM Collection Première Moscow are once again concluding the event on a positive note: on a total area of around 50,000 m², around 1,400 collections from 35 countries were presented for the autumn/winter 2019/20 season at the Expocentre exhibition grounds in Moscow from 25-28 February 2019 with visitor numbers on a par. Europe also was represented well at the fair: Germany with 300 brands, Italy with 130, Turkey with 160 and France with around 50 brands. “Around 25 exhibitors from Poland also made the decision to exhibit at CPM. The feedback was consistently positive. Overall, the feedback from all segments was optimistic and confirmed that we are taking the right approach. We are particularly delighted that so many new buyers have found their way to CPM,” says Christian Kasch, Project Director International and Member of the Board.

In the ‘CPM Body & Beach’ area, which also had its own show, 144 brands from 25 countries showcased their new lingerie and beachwear collections. And a new addition to round off this segment is ‘CPM Body & Beach Fabrics’, which presented a wide range of materials and haberdashery for making lingerie and beachwear. The highlights of this segment included the ‘CPM Body & Beach VIP Cocktail’ event attended by celebrity guests, industry experts, journalists and buyers. Oksana Fedorova, who is enjoying huge popularity on Russian TV with the marketing of her own collection, guided the audience through the evening. Also among the guests were country representatives such as Miguel Rodríguez Pérez, Head of Spain’s Trade and Economic Department. Throughout the fair, specific talks and workshops were also offered, including with keynote speakers from the Intima Media Group and the Fashion Consulting Group on topics specific to lingerie and beachwear. One of the world’s fastest growing segments celebrated its premiere at CPM: modest fashion. During the Russian Fashion Retail Forums, Dilyara Sadrieva, international expert, analyst, researcher and co-founder of ‘Modest Fashion Russia’ reported on the global processes, the potential for the Russian market and the profile of young modest fashion consumers.

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