From October 17 to 18, 2019 around 200 top suppliers, all-round suppliers and CMT producers from the Mediterranean area present themselves at Maroc in Mode – Maroc Sourcing to buyers and retailers from Europe and overseas on an exhibition area of around 5.000 sqm on the site of the motor racing circuit Moulay Hassan. The fair offers an comprehensive overview of the Moroccan textile and garment industry from fast fashion to high-quality production of trend peaks up to offers of sustainably produced collections.
The fair will be segmented in the fields Fast Fashion; Denim; Jersey, Knit, Lingerie; Sportswear, Leisure Wear, Technical Garments; Leather, Shoes. The fair program will be supplemented by special B2B meetings and conferences, which deal with current production topics. Around 1,500 visitors from all around the world are expected.
The rising production costs in Asian countries make near shoringcountries like Morocco attractive and put them in the focus. The price difference between the production countries decreases continuously.
Especially short-lived trends, which develop from street styles and instagram posts, require a quick response market with short lead times. For fashion focused companies a quick adaption and offering of trends is essential to stay competitive. These trends spread independent from seasons, the importance of in-season-flexibility increases constantly.
Continuous economic growth and expansion of the textile industry in Morocco Morocco is in a phase of continuous growth due to foreign investments and an expansion of its infrastructure. For this year an economic growth of 3% is expected, the GDP is supposed to rise from 118,5 billion US$ in 2018 to 125,5 billion US$ in 2019, based on estimations of Economist Intelligence. In 2018 the garment industry generated 15% of the industrial GPD of the country and 25% of the Moroccan export goods, around 3,6 billion Euro. The over 1,600 companies of the industry employ over 190,000 workers and have a production capacity of over one billion items. For 2020 Morocco set ambitious goals for the expansion of the textile industry. With investments of around 450 million Euro the Moroccan textile federation wants to create 62.500 new jobs and increase the sales by 1,5 billion Euro. The fields knit, technical textiles and denim are in special focus.
Morocco convinces with substantial benefits: fast fashion experts, short delivery routes, quick delivery with short-term delivery dates, optimal price/performance ratio, duty-free production by EU convention. Morocco is a reliable production location through its geopolitical situation as well as its political and social stability. Besides the worldwide leading position as fast fashion champion Morocco offers fast delivery by land with short-term delivery dates thanks to its proximity to Europe. The shortening of the delivery routes is also a way to reduce the ecological footprint of the companies, an important aspect in the course of sustainable production, a decisive factor for future competitiveness. In addition many producers in Morocco are BSCI and GOTS certified.