“The return of CPM Body & Beach to the CPM family has been very well received by the exhibitors because the new concept for this area also involves a certain amount of optimisation to bring exhibitors and visitors even closer together. As an established Russian trade fair organiser that is very familiar with the local conditions and also part of them, we are now, for example, appealing to buyers from Russia and the Eurasian Economic Union in an even more targeted and direct way. With the relaunch of this important themed area, CPM is once again complete and bringing together fashion, underwear, lingerie, accessories and shoes under one umbrella brand,” emphasised Thomas Stenzel, Managing Director of OOO Messe Düsseldorf Moscow.
The September 2018 edition of CPM Body & Beach is stable and internationally positioned: 160 brands from a total of 20 countries with manufacturers from countries including Germany, Italy, France, Spain and many others will be presenting their collections for spring/summer 2019 in hall 2.4 of the Expocentre exhibition grounds in the heart of Moscow.
“With the reintegration of this segment under the CPM umbrella, we can now focus even more of our efforts on exhibitor marketing and acquisition. Thanks to this change, we are now working with our entire network of international representatives – which offers us a huge advantage! And it also means that we can even appeal to brands from Turkey, Brazil, Colombia and the USA to come and exhibit here,” sums up Christian Kasch, Project Director International of CPM and CPM Board Member.