Fashion in Helsinki explores the role of emerging creativity in shaping the future of fashion. Focusing on young designers, emerging brands and new business formats, the event presents a series of fashion shows, talks, exhibitions and presentations during the last week of May 2026 in Helsinki.
“New Finnish fashion has a cultural narrative. It speaks to a young, digitally connected audience, blending fashion with storytelling, art, music and community – says designer and professor of Practice Ervin Latimer – Often here are themes or ways of working, that comment on the current state of the industry and the ways we consume fashion. When looking back at Finland’s design legacy, craftsmanship, innovation and empathy have always been key elements of Finnish design. All of these elements are also strongly present in the work of young designers today”.
On 27 May, Fashion in Helsinki celebrates the talent and diversity of Finland’s next generation of fashion makers, as well as the country’s rich architectural heritage, with a presentation featuring Idaliina Friman, Linda Kokkonen, Sini Saavala, Taneli Ukura, Ellen Rajala, Jim Bergström, Ilari Kokkola, Apollo Da Costa Doria, Enni Lähderinne, Nana Lybeck and Anni Salonen. Set on Seurasaari Island, location brings together the tranquility of Finnish island nature and the country’s cultural heritage through its open-air museum, which showcases historically significant buildings from across Finland and different eras.
Young designers will also be highlighted in the graduate showcases of Aalto University and LAB University of Applied Sciences.
The week will culminate in the Finnish Fashion Awards, celebrating the most exciting new talents and achievements in the industry.
