July edition with novelties, wanted or imposed, for Milano Unica, which for once will move to halls 1, 2, 3 and 4 at Rho Fieramilano.

From 11 to 13 July, the Fall/Winter 2024-25 collections will not only have a new “home” due to the planned renovation of halls 8, 12, 16 and 20, but also a new “container”, as the organisers of the Italian textile fair have come up with a new stand design.

The stands will in fact be made of a material that recalls, with its material and contemporary geometry, the texture of fabric. The new concept will connote, in a harmonious and uniform manner, all the stands of the 37′ edition.

This choice also follows in the wake of the MU Community concept that characterises trends and represents another step towards a concept adhering to the value of sustainable creativity. In fact, the pre-fitted panels allow waste to be reduced and can be reused for future editions.