The new era of fashion sourcing

Première Vision New York reinforces its position as the leading international sourcing event, bringing together brands with the creative, technical and manufacturing partners shaping the future of fashion. The July 14–15 edition comes at a pivotal time for the U.S. market. While retail sales are forecast to grow by 4.4% in 2026, consumers are becoming increasingly selective in their purchasing decisions, prompting brands to create products that deliver greater value through quality, innovation, sustainability, functionality and distinctive design.

Against this backdrop, sourcing strategies are evolving. American brands are moving beyond supplier selection driven solely by cost, instead seeking trusted partners able to offer greater creativity, flexibility, reliability, faster development cycles and reduced production risk.

This year’s edition of Première Vision New York will welcome more than 140 exhibitors from 20 countries. Reflecting the industry’s ongoing transformation, nearly 27% of exhibitors are participating for the first time, bringing fresh expertise, innovative materials and new creative perspectives to the show.

The sourcing offer will span the entire fashion value chain, with Fabrics accounting for 44% of exhibitors, followed by Manufacturing (24%), Designs (16%), Sport & Tech (7%) and Accessories (4%), alongside dedicated sections for Services, Made in America, Yarns and Leather.

Beyond sourcing, Première Vision New York will once again feature a rich programme of conferences and networking opportunities. On July 14, Bob Kirke, president of the Canadian Apparel Federation, and Mathieu St-Arnaud Lavoie, executive manager of mmode – The Montreal Fashion Cluster, will lead the conference Beyond Tariffs: How Apparel Companies Are Reengineering for Efficiency, exploring how fashion companies are redesigning their business models to improve efficiency in an evolving trade landscape.

Sustainability will also take centre stage with talks by Liz Alessi focusing on upcycling and circular innovation. Meanwhile, Shailah Maynard, of Sew Valley, will demonstrate the creative potential of textile reuse by producing Première Vision tote bags using upcycled fabrics, offering visitors a practical insight into how existing materials can be transformed into new fashion products.

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