London calls, Italian textile answers

London calls, Italian textile answers

For those accustomed to seeing the Business Design Centre in Islington during the London Textile Fair, the impact with Texpremium is peculiar, because the “new” fair dedicated to the luxury segment is decidedly more collected.

About a hundred companies present, with Italy as the absolute protagonist, larger spaces and the perception that the selection made by the organizers has hit the mark: few (which are not few) but good. This time to welcome Texpremium no hint of snow, on the contrary, and a London free of public transport strikes and dressed up for Christmas, an additional attraction for customers interested in combining the useful with the enjoyable.

More than two thousand pre-accredited visitors and many chose the first day to visit the companies present: all the major names in the British market are there, and exhibitors have good expectations for the second day of the show as well.

“We have only been on this market for a short time,” says Gianna Biagioni of Manifattura Tessile Pierozzi, one of the companies that, after participating in the London Textile Fair, decided to focus on Texpremium, “so we are starting from different numbers and timing than other fairs. We are at the pre-collection level and we chose to come to London, skipping View in Munich instead. The atmosphere in the markets in general and even here in England is a bit dim, we hope that in 2024 things can change.”

The same feelings also came from Barbara Hoechel, of Lanificio Balli: after the experience at TLTF came the decision to focus on a show aimed at a higher segment: “We are at our first participation in Texpremium,” she explains, “so we cannot make budgets but we aim to grow in this market, which for us is still marginal in terms of turnover but offers good indications. We carry all six lines in the collection, leaving it up to customers and visitors to the various fairs to choose the product that suits them best. As a woolen mill, we have the right products for the British market, which is looking for warmer raw materials and is attentive to sustainability; all the certifications we have and the fact that we are a full-cycle company appeal to British customers. of course we know very well that here in London the numbers of choices and contacts cannot be those of Milano Unica or Première Vision, or even View and MFS in Munich, which moreover come from two difficult years and it was good that the organizers did well to return to the September date.”

Tomorrow and in the coming days more opinions and comments from the corridors of the Business Design Centre, including the “voice” of MarediModa, present with a dozen companies.

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